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BNC: 18498 COCA: 12796
gimmicknoun [ C ]uk/ˈɡɪm.ɪk/ us/ˈɡɪm.ɪk/ mainly disapproving

something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something(尤指为诱人购买而搞的)花招,把戏;(诱人购买的)华而不实的东西,金玉其外的东西

a publicity gimmick广告宣传花招
They give away free gifts with children's meals as a sales/marketing gimmick.他们给儿童套餐搭配免费礼品作为促销/营销伎俩。

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