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BNC: 18498 COCA: 12796
gimmicknoun [ C ]uk/ˈɡɪm.ɪk/ us/ˈɡɪm.ɪk/ mainly disapproving

something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something(尤指为诱人购买而搞的)花招,把戏;(诱人购买的)华而不实的东西,金玉其外的东西

a publicity gimmick广告宣传花招
They give away free gifts with children's meals as a sales/marketing gimmick.他们给儿童套餐搭配免费礼品作为促销/营销伎俩。
BNC: 18498 COCA: 12796
gimmick

noun

ADJECTIVE | PHRASES ADJECTIVElatest, new最新的噱頭;新把戲a new gimmick to encourage people to spend more鼓動人們多花錢的新噱頭election, marketing, publicity, sales競選招數;營銷花招;宣傳手法;銷售噱頭The promise of lower taxation may have been just an election gimmick to gain votes.減稅的承諾或許只是爭取選票的一種手法。PHRASESjust a gimmick, nothing more than a gimmick, only a gimmick只不過是一種伎倆He dismissed the event as just a publicity gimmick.他不理會這件事,只當它是一種宣傳手法。
BNC: 18498 COCA: 12796

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